LinkedIn has been described by some as ‘Facebook for professionals’. It is essentially a social media platform that is designed for use by those in the business world; there are no constant updates about Kim Kardashian here. For businesses themselves, LinkedIn is a great way to build brand awareness – especially if you’re focusing on B2B marketing. It’s relatively easy to set up a profile, and in recent times it’s become far more content centric, open and social. Linkedin management firm in Sydney is now all about industry trends and thought-provoking information. For businesses that want to evoke a professional image, it’s the social media platform of choice.
Its popularity as a marketing tool has risen over the past few years, and just about every social media marketing firms in Sydney now offers LinkedIn management – meaning businesses don’t even have to manage their own accounts anymore if they don’t have the time. Much like Facebook management services, a LinkedIn management company can set up your business page (complete with quality content), post regular updates and ensure you’re being found by the right people.
If you’re considering implementing a LinkedIn marketing campaign for your business, here’s 15 interesting facts and figures that are handy to know:
1. There are now more than 1 billion LinkedIn endorsements.
2. There are well over 300 million users worldwide.
3. Around 41% of LinkedIn visits occur via a mobile device (such as a smartphone or tablet).
4. There are 5,000 employees at LinkedIn.
5. There are 2.1 million LinkedIn groups.
6. On average, users spend 17 minutes on the site per month.
7. LinkedIn is worth around $7.5 billion.
8. The USA, India, Brazil, UK and Canada make up the top five countries when it comes to user numbers.
10. The most common user profile is an Asian male between the ages of 45-54 years, with no kids, a grad school education and a salary in excess of $150,000.
11. LinkedIn is available in 20 different languages.
12. 2.8 million businesses have a LinkedIn company page.
13. LinkedIn was launched in 2003.
14. The site was created by Reid Hoffman and a team of past colleagues from PayPal and SocialNet.
15. Hoffman stepped aside in 2007 to become Chairman of the Board; Dan Nye stepped in as CEO. In 2009, Jeff Weiner became the new CEO – a job he still holds today.